Optimal return on your AdWords budget
Every random search query will produce advertisements that don’t cover their own costs, let alone get the most out of the advertising budget. Let ClickValue handle your advertising campaigns and your ads will never – or never again – be part of that group.

Our knowledge of online consumer behavior and many years of experience with web statistics guarantee a well thought-out, long-term approach to maximizing ROI, based on your AdWords budget

Engage ClickValue’s services for:

1. Setting up new campaigns
2. Evaluating and optimizing existing campaigns

1. Setting up new campaigns
A campaign can be set up in a matter of minutes. However, it takes more time to set up a good campaign. Also, new campaigns should be optimized constantly, especially during the initial phase. This optimization is intended to minimize the costs per conversion and to maximize the ROI per visitor. This will allow you to get the most out of every click.

ISearch engine marketing involves:

• Writing catchy advertising texts, formulating the proposal
• Selecting the most profitable search terms
• Offering the right amounts per click on each search term.
• Constantly optimizing the campaigns in order to maximize ROI
• Testing and optimizing landing pages. Please also refer to: Website Optimization

ClickValue is a master in the art of search engine marketing. ClickValue has in-depth knowledge of online consumer behavior and has years of experience in online measurement and interpretation of web statistics. This allows us to create and constantly optimize on-target campaigns.

2. Evaluate and optimize existing campaigns
Many companies would profit from an evaluation and optimization of their campaigns. If you recognize one of the following situations, feel free to contact us:

• No time. You lack the time to monitor your existing campaigns.
• Lack of information. You don’t know how your campaigns and/or individual search terms are performing compared to the costs per conversion or the costs per lead.
• Underperformance. Your campaigns are generating too little traffic, or your campaigns are generating traffic but visitors don’t respond the way you want (low conversion).
• Static campaigns. You set up your campaigns at one point in the past, but they have hardly been adjusted or optimized.

Following a detailed evaluation of your existing campaigns, ClickValue will introduce modifications to improve the ROI from the campaigns. Improvements in the return of 10 to 25% are not uncommon after such modifications have been made. A number of clients have even improved their ROI by over 300%. Monthly reports will keep you up-to-date on all points of progress. This way, you will always be on top of the balance between the costs and the proceeds.

Want to know whether ClickValue might be able to optimize your advertising budget further and, if so, how? Please contact us for an overview of the possibilities and a rough indication, without obligation.