How to appeal to a search engine spider
Is your website easy to find? In 78% of the cases, the initial contact between the visitor and the website is made through a search engine. It is therefore crucial for your organization to come out high in the search results for relevant search terms. This means that the search engine robot (spider) must consider your website particularly relevant for queries using those terms. Well thought-out content and smart website construction are indispensable in this respect.

What to expect?
There are approximately 150 guidelines you need to follow in order to come out high in the search results of a search engine like Google. These guidelines change with time. Search engine optimization is therefore not a one-off exercise, but a process that requires constant attention. Good monitoring and continuous optimization are very important.

ClickValue can make your website easy to find. To achieve high findability, we perform the following analyses:

• Website’s structure
  To what extent is your website easy for search engines to search?
• Website’s language use
  Does the website speak the customer’s language, i.e. the language potential customers would use to find the product?
• Search term density
  Are popular search terms used frequently in the content?
• Link quality
  Is your website recommended by other websites? How relevant are those websites?

What is the final result?
You will be provided with a search engine optimization recommendation report aimed at permanently improving your search engine ranking. This report will cover the following subjects:

• Overview of the most important words and combinations of words for your website
• Review of your current search engine ranking for these words
• Recommendations on how to improve this ranking by making changes to your website, including:
  • website structure
  • choice of words
  • search term density
  • structure of the content
  • meta tags
  • title tags
  • links from and to the website

If you’re interested in this service, please contact us for an appointment, without obligation.