What works and what doesn’t?
It is quite simple to attract visitors to your website: Place a banner, launch an email campaign, advertise on a search engine, apply viral marketing methods, create a link exchange, regularly post messages on relevant weblogs. Offline campaigns, such as radio and TV ads or advertisements in newspapers or magazines can also be very effective ways of attracting visitors to your website.

The challenge is to find the right method or combination of methods. After all, you only want to attract those visitors to your website who will use your website the way you want them to. Some methods are more suitable for this purpose than others. Such suitability can be measured in ROI per campaign. Experience shows that this can differ strongly per campaign.

Which method or combination of methods will be the most effective depends on a number of factors:

• Target: For instance, increase brand name recognition, lead generation
• Product or service type: Do you sell financial products or entertainment products?
• Business model: Does the website generate income based on page views or conversion?
• Target group: >65 or <18
• Proposal: Price, quality, image, authority?
• Budget

What to expect?
During strategy sessions, we will jointly define the scope of the marketing strategy based on the criteria above. Targets and target groups must be clearly identified. Subsequently, an audit will be performed of the present marketing activities. This will be fleshed out in the recommendation, which will devote focus on the practical implementation of the marketing strategy.

What is the final result?
Based on the information above, ClickValue will issue a recommendation, describing the most effective marketing strategy for your website. The following subjects will be dealt with in this recommendation:

• Evaluation of the present marketing strategy: Both your own acquisition methods and those of your closest competitors will be examined thoroughly. What works and what doesn’t?
• Recommendation on marketing strategy to be followed: Which marketing and communication tools will be most effective in helping you achieve your targets and what distinguishes you from your competitors?
• Details of the marketing strategy: This part of the recommendation fleshes out the concrete details of the strategy for each communication tool (how, who, what, where, how many?).

If you’re interested in this service, please contact us for an appointment, without obligation.