Strategic impact analysis
Are you planning to construct a new website or give your existing website a facelift? If so, the place to start is with a strategic report. A strategic report is based on your business targets. We indicate what you need in terms of marketing, communication and technology, using your business targets as guidelines.

Examples of how a strategic report can support your organization

• Provide specifications and criteria to software developers and designers
• Communicate impact of online plans on back-office systems
• Based on ROI, decide on offer, marketing or new functionality

• Overview of market and environment factors
• Definition of your business targets
• KPI's for your online channell
• Competition analysis: Website and acquisition
• Expert Review of existing website
• Analysis of your target groups and their objectives
• Insight into drivers and differentiators in your market
• Recommendations on design and functionality
• A process which leads to the continuous optimization of your web channel

A strategic report is based on the following starting points:

• A website is not a catalogue or a brochure. Consider it a subsidiary.
• A website is a software application. This means that it cannot be managed the way other marketing communication channels are managed.
• An eBusiness channel renders underlying business processes transparent. This brings shortcomings in the processes to the surface. Successful eBusiness implementations therefore go hand in hand with process optimization.
• Let the numbers speak.
• Support to top-level management is a precondition for success.

How long does it take and what does it cost?
Most projects can be implemented within a four-week period. The costs vary. For a small organization operating in a straightforward market, the costs of a report will start at EUR 10,000, running up to EUR 15,000 to EUR 25,000 depending on the range of decision-making responsibilities, the complexity of the relevant market, the website or websites and the marketing and production processes.

If you’re interested in this service, please contact us for an appointment, without obligation.