Where do your visitors break off? And why?
Funnel conversion indicates how many visitors successfully complete your ordering or registration process. This conversion is important because it is indicative of the effectiveness your website’s check-out section. A low conversion means that you are losing many potential customers and much potential turnover.

Conversions usually take place in several steps. First, the visitors loads items into their shopping carts or commence the registration process. Then there are usually a number of steps to complete the registration, often followed by a “thank you for your…” page. With each step, you will lose a number of visitors, and it is our job to minimize that number.

What to expect?
First, we will identify the break-off points in the funnel. Next, we will formulate design alternatives for the most important break-off points together with your web team. Using a Multvariate Analysis, we will determine which alternative is the most effective. During the process, we will optimize characteristics such as:

• Number of fields
• Number of screens
• Surrounding content
• Links to privacy pages
• Links to general terms and conditions
• Payment options
• Opt-in for newsletters
• Cross-selling and up-selling

What is the final result?
Optimized conversion funnels create value:

• Higher site conversion
• Higher site ROI
• Lower acquisition costs
• More turnover and profit
• More customers

If you are interested in these options, feel free to contact us for an appointment, without obligation.