Improvements to websites are best achieved through a step-by-step approach. First, the points of improvement should be clear. Expert Reviews and Usability Testing can reveal a website’s points of improvement. Analysis of the Onsite Search Function results can also be a good starting point for website optimization. Once the points of improvement have been established, possible optimization activities are formulated. AB and Multivariate Tests provide the most effective solutions. Testing is particularly a means of increasing website effectiveness when it comes to Landingspages and Conversion Funnels.
