What’s an audit?
By conducting an audit, we are able to indicate the extent to which your web statistics meet your information needs. Are you getting all the information you need? And more importantly, is the information you’re getting accurate? If the data prove unreliable, or their meaning is unclear, they’re are useless. An audit offers you insight into the quality of the data and the provision of information and provides guidelines for improvement.

What to expect

An audit can stand alone, but is usually accompanied by a KPI review or the Vendor Selection. During an audit, we review the quality and usability of the data. The following items are audited:

• Definitions of visitors and visits
• Measurement methods
• Reporting methods
• Data contaminated by organization’s own employees and maintenance
• Integration with other data sources such as order systems, CRM packages or corporate data warehouses

What is the final result?
You will be provided with a report consisting of the following components:

• Gap analysis with respect to the current and the desired provision of information
• Evaluation of the analysis possibilities of your web statistics package
• Evaluation of the reporting based on the web statistics
• Recommendations to improve the implementation of web statistics software
• Impact analysis further to the recommendations on the organization and systems

If you’re interested in this service, please contact us for an appointment, without obligation.