Become acquainted with the possibilities of web analytics
A lot has been written about web analytics in articles and books. Much of this information, however, is of a general nature and therefore of limited usefulness. During a training session or a workshop, you are provided with information that is tailored to your organization. You will learn how to analyze measurement data to help you determine how to improve your website. The techniques used are explained using practical examples relating to your web metrics package. This way, the training sessions themselves often reveal possibilities for improvements to your web channel.
What to expect
After an extensive intake process, during which we will map out your specific targets and environment, we will develop a training course. This may be a one-day or a several-day course.
In beginners courses, employees learn to:
understand visitors statistics
interpret and analyze data
report findings to the other employees
make recommendations for optimizing the web channel
evaluate marketing campaigns
evaluate user-friendliness
During advanced training sessions, participants will be taught to:
define success factors
evaluate effectiveness of online marketing channels
evaluate effectiveness of content
evaluate effectiveness of sales/registration
formulate starting points to improve your website
create marketing scorecards
promote ROI from online marketing investments
establish online visitor segments
If you’re interested in this service, please contact us for an appointment, without obligation.
